The Sultana logo was inspired by the initials of the founder of the company - KK. The icon consists of two back to back K's with a loop on top connecting the lines to resemble a crown. This alludes to the Jewish tradition that the headscarf is meant to resemble a crown worn by a queen. We thought the icon captured both the brand, as well as the owner's personal touch, in a way that is subtle, yet eye-catching at the same time. Gold was an obvious choice, as gold is usually the color associated with crowns and royalty. 

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